True North Orlando 2025 – From Basements to Stages | Jeff and Crew

0:53:38 | May 5, 2025

🧭 True North Live Event – Orlando 2025:
This is the first recorded live, in-person True North event, held at Strategy World 2025 in Orlando. This panel unpacks why Bitcoin treasury companies are reaching escape velocity. From leverage and volatility to wealth-building on a Bitcoin standard—this is the playbook for the next phase of finance.

⏱️ Timestamps & Insights:

  • 00:00:00 – True North Live: Meetups, live show, and MSTR’s latest BTC buy
  • 00:02:17 – Strike ATM: A new tool for buying Bitcoin and expanding the balance sheet
  • 00:04:42 – Bitcoin standard: Investing beyond 60/40 in a new financial world
  • 00:07:05 – Volatility risk: Reframing it as opportunity, not danger
  • 00:10:03 – Portfolio shift: Why embracing BTC changes everything
  • 00:12:19 – Marketing Bitcoin: Why people still don’t understand the products
  • 00:15:01 – Bitcoin as collateral: Strike, Strife, and harvesting volatility yield
  • 00:18:06 – Ecosystem growth: Community, merch, and a BTC-first economy
  • 00:21:22 – BTC scale: $1.8T asset misunderstood as tulips or Ponzi
  • 00:23:05 – Building conviction: Capital structure, non-recourse debt, and real risk
  • 00:26:16 – Transparency: Strategy’s data vs TradFi’s smoke and mirrors
  • 00:30:46 – Living the BTC life: Risk, retirement, and generational shifts
  • 00:34:44 – College vs reality: Older generations finding Bitcoin out of necessity
  • 00:38:07 – Financial freedom: Starting young, failing less, and gaining control
  • 00:42:19 – Economic pain: Wages, inflation, and Bitcoin as a rational option
  • 00:45:37 – AI and automation: Why BTC might be your hedge against the future
  • 00:48:15 – Learning curve: From DMs to keynotes and riding the rocket
  • 00:52:42 – Final thoughts: Hope, gratitude, and why BTC is more than just price

Disclaimer: The content in this video is for informational and educational purposes only and should not be considered financial advice. We are not financial advisors, and you should consult with a qualified professional before making any financial decisions. All investments involve risks, and you are responsible for your own decisions.

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