Inside look at The SmarterWeb Company | Featuring CEO Andrew Webley

True North Now — Inside look at The SmarterWeb Company | Featuring CEO Andrew Webley

48:31 | June 20, 2025

🧭 True North Now Episode 2: Adrian sits down with Andrew Webley of SmarterWeb to break down how they built a profitable, debt-free business with a bold Bitcoin treasury strategy—now the UK’s fastest-growing listed firm aiming to stack 1,000 BTC and disrupt equity markets.

🎥 Guest profile: Andrew Webley is the founder and CEO of SmarterWeb, a profitable UK-based tech company built around a custom content management system. With a background in finance dating back to 1999, including time at the UK’s largest investment broker, Andrew blends deep market experience with a forward-thinking approach. He’s a long-time Bitcoin advocate, known for pioneering a bold treasury strategy that positions SmarterWeb as a standout public company leveraging BTC as a core asset.

Andrew can be found on X: https://x.com/asjwebley
Visit The Smarter Web Company’s website to learn more: https://www.smarterwebcompany.co.uk/

⏱️ Timestamps & Insights:

• 00:00:00 – Intro: Meet Andrew Webley and the SmarterWeb origin story
• 00:04:32 – Going public: Listing SmarterWeb on the Aquis Stock Exchange
• 00:09:12 – Bitcoin strategy: How SmarterWeb is stacking sats for the long haul
• 00:13:11 – Fundraising edge: Unique UK share facility inspired by U.S. ATM models
• 00:18:11 – Implementation: Share sale rules and investor safeguards
• 00:23:25 – Scaling up: How headroom and capital plans fuel SmarterWeb’s growth
• 00:28:24 – No debt, no problem: Building a treasury-driven business without leverage
• 00:33:25 – UK limits: Why Bitcoin exposure is tough for local retail investors
• 00:38:50 – Transparency & risk: Educating investors while scaling community support
• 00:44:40 – Bitcoin vs. ETFs: Why companies holding BTC might beat just owning it
• 00:47:42 – Final thoughts: Gratitude, ambition, and building a UK success story

Disclaimer: The content in this video is for informational and educational purposes only and should not be considered financial advice. We are not financial advisors, and you should consult with a qualified professional before making any financial decisions. All investments involve risks, and you are responsible for your own decisions.